Cognito Main

About Us

What is Cognito?

The name ‘Cognito’ means awakening the power of your mind in leadership. Our simple recipe is knowing what good leadership is, choosing it, and switching on organisational design principles that perform.

Situations that used to boggle you, stress you out, or which you used to navigate with blind instinct will be supercharged with clarity when you have the control and power of knowing what you think and the skills to lead well. 

Exemplary leadership can be learnt. In coaching with Cognito, you’ll learn how to create an organisation that is truly collaborative, where staff feel they belong, clarity of vision is maintained, and creativity flourishes.

Our Vision

Is to see workplaces where leaders and staff feel they belong, purpose and value is achieved, potential is recognised, stress is minimised, and wellbeing and creativity thrives. 

We achieve it through building leaders with comprehensive coaching, training and organisational design that cultivates connection and inspires change.

Why us?

Meet your coach

Brad Raynor

Brad is the founder of Cognito, and alongside his small, specialised team delivers highly successful leadership and organisational design coaching programs to executives and companies across Australia.

For 30 years, Brad has been an expert teacher/trainer and mentor/coach, specialising in behavioural engagement, human leadership, and organisational design optimisation, delivering outstanding results in some of the most complex workplace environments in WA. He has successfully led multi-million-dollar organisations through transition, gaining advanced leadership experience that now underpins his executive coaching, mentoring and workshop programs. His research into leadership and learning engagement positions him as a thought leader in the field.

Throughout his career, Brad’s priority has always been to collaborate with others to improve processes and workplace dynamics for everyone: leaders, staff, end-users and the organisation itself. He has coached thousands of people to lead more fulfilling careers and become leaders who can drive change.

Creating a sense of belonging, cultivating engagement, and generating leadership impact within organisations are key to Brad’s philosophy, no matter who or what industry he works with. These factors lead to incredibly effective, flourishing teams and that’s what Brad passes on in all coaching and training.

Brad’s experience of real-world complexity when it comes to human behaviour and leadership, as well as a deep knowledge of cognitive science, teaching skills, and advanced critical analysis allows him to deliver finely tailored and effective solutions for his clients that really work. With a results-oriented approach, Brad and the Cognito team have the expertise to help you accelerate your journey towards your goals, a more fulfilling career and freedom.