What would a 30% productivity boost mean for your business?
We teach your leaders how to engage your teams so they’re 1.3x more productive and actually feel like they belong.
Less burnout. Less staff turnover. More profit.
To get started...
Who We
Work With
4x’d a client’s cash flow
in 6 weeks
2x’d a client’s revenue
in 4 years
$3M to $5M revenue
for a client in 2 years
“Now that we understand the concept of belonging and how it is part of our culture, it’s leading to a dramatic increase in emerging leaders’ skills and their teams’ work output.”
— Dava Musarra, Director at Qbit
“Brad helped reduce turnover and improve engagement by up to 33%. With enhanced teacher performance, student progression is above the state average.”
— Paul Cousin, Principal at Bethel Christian School
If you’re facing any of these roadblocks, we can help
- Your revenue’s increasing, while your net profit and cash flow stay the same
- You’re paying for a big team, but you aren’t getting the productivity to match
- Your culture’s just off — the best people leave, and the wrong ones stay
- You’re too busy putting out fires to do high-value work or take time off
- You’re trying to scale but you’re just scaling problems, not profit
- You’re prepping to sell, but the business isn’t running at its peak
If you strip back any of those, you’ll get to the same underlying issue. People. Yours just aren’t as engaged as they could be.
To fix that, you’ve ultimately got to create a culture of explicit belonging.
This will have a
powerful domino effect
- Finally see the performance/productivity you expect from your payroll
- Unlock the 1.3x team multiplier and all the profit that comes with it
- See better retention, and save thousands (if not millions) of dollars
- Spend less time putting out fires and more time on high-value work
- Have more options: to scale, step back, sell for a higher price, anything
“Vastly improved communication, clarity of roles, and responsibility.
An established leadership team now works together to reinforce our goals.”
— Stephen Spry, Accountant at CBSW
Sounds great, but how do we actually do this?
Step 1.
First, we’ll find out what’s holding you back. That means getting a feel for your existing Leadership, Leader Skills, and Team Dynamics in a free 60-minute call.
Step 2.
Then we’ll offer a combination of tailored workshops and coaching programs that’ll give you the absolute most bang for your buck for where your business is at right now.
Just know there are no silver bullets (if the “quick fixes” worked, you wouldn’t be here).
Step 3.
So, in an ideal world, we’ll then stay in your corner to teach and coach you until you’ve built a culture of explicit belonging into every level of your business and unlocked all the benefits that come with it.
“How easy it was once we had insights clear goals and
objectives and then the tools Cognito provided.”
— Jim McCully, West Coast Suspension
Transformation stories
$7M to $12M in 3 Years, with turnover down 74%
We worked with a managed services IT company stuck at $7m profit with high turnover and siloed teams.
Through LSLT, LDLC coaching, and clear SOPs, profit jumped to $12m in 3 years, turnover went from 23% to 6%, and the business is now scaling fast.
Zero turnover; 22% growth; smooth owner transition
The owner of a mechanical services business wanted to step back without selling. We built leadership capacity, clarified roles, and coached the team.
In a year, turnover hit 0%, growth jumped 22%, and HR complaints vanished. The owner now works 1 week in 3.
Broke through a $3M revenue ceiling and hit $5M
A law firm was stuck at $3M revenue, with directors grinding 55+ hours a week and losing trust in their team.
Through coaching, team redesign, and better delegation, we allowed the firm to take on more clients without burning the directors out or hiring more staff.
Core principles
Explicit belonging
If you don’t belong in a group of friends, what do you do? You leave. If you don’t belong in a sports team? You leave. A business? Same thing: you leave. Or worse, you stay and disengage.
Explicit belonging is knowing, not just feeling, that you belong. It’s knowing you’re accepted professionally, socially, and emotionally.
In business, when your employees feel they belong, you get active engagement — they give you their all.
Leadership, Leader Skills, and Team Dynamics
Leadership is everything you say and do that influences the direction of the business. It’s the big picture stuff — the vision, the mission, the values, the strategic plan. Good leadership isn’t about making all the decisions. It’s about creating an environment where the best decisions can be made.
Leader Skills are everything you say and do that influences the behaviour of others. They shape how your leaders communicate, drive engagement, build accountability, resolve conflict — how they do everything. Great leaders have the skills to know how to differentiate their approach based on the situation, the team, and the individuals they’re leading.
Team Dynamics is about how teams are set up. It’s about how they function day-to-day and how they’re influenced by the quality of your Leadership and Leader Skills.
Most people in our line of work focus on one of these things, while we specialise in all three. That’s because, in the real world, they don’t work in isolation. The interplay between them is what actually moves the needle and gets you a 1.3x team multiplier.
The 1.3x team multiplier
The average employee might give you 80 to 85% effort. But a disengaged one? You’d be lucky to get 65%.
When a team is led well and structured properly — when there’s explicit belonging — something interesting happens. Instead of getting 80% from each person, you’ll get 1.3x their usual productivity. In other words, when they’re engaged, the math changes completely. People won’t just put in more effort individually. They’ll amplify each other’s performance.
Others in our line of work might promise you 10x. We guarantee they can’t deliver that. We say 1.3x because it’s real, it’s proven, and your team can actually sustain it.
“Working with Cognito means having someone in your corner who’s genuinely committed to your success”
To start, tell us about your business
This short survey is the first step towards a team that’s 30% more productive. At the end of the survey, you’ll be able to schedule a convenient time to talk about your roadblocks in more detail.
“Don’t sit on the fence. The buy-in Brad gets from your staff will
make a huge difference. You’ll wish you had engaged him earlier.”
— Es Chandra, Glide Digital Agency
Meet Brad Raynor, founder of Cognito
I’ve been in the trenches: rebuilt broken cultures, set businesses up to scale, fixed what others couldn’t.
Not once, not in theory, but over and over again, for 25 years.
Most leadership coaches and business advisors either understand Leadership, Leader Skills, or Team Dynamics. I do all three. Because that’s what it actually takes to build a culture of explicit belonging, improve engagement and productivity, and increase your net profit (not just your revenue).
I won’t promise you 10x. I’ll give you 1.3. Because it’s real, and it lasts.
I’m not here to run workshops or fill notebooks. I’m here to fix what’s actually broken in your business. I’m here so you can have the business you actually want.
“Brad’s ability to understand and navigate human behaviour is exceptional. It will be one of the best investments you make.”
— Katherine Rogers, Regency Partners Accountants
